MMPs for agencies, one file each
How agency access, client permissions, agency credit, seats and cost work in each MMP.
Eight MMPs document some form of agency access. Linkrunner, AppsFlyer, Branch, Kochava and Airbridge have a dedicated agency account, workspace or role; Singular offers one to selected agencies; Adjust and Tenjin add agencies inside the client's account.
Which MMPs have agency features?
Adjust for agenciesNo dedicated agency account type documented. Agencies are added as users in each client's Adjust account with a role, and one login can switch between accounts.
Airbridge for agenciesAgency is one of four organisation roles. Per-agency menu, channel and revenue-event scopes are marked beta.
AppsFlyer for agenciesDedicated Agency account, free for the agency, that holds every client app which grants permission. Agency traffic is identified with af_prt.
Branch for agenciesAgency view with its own agency users, added by the client from Account Settings. Agency-created links carry an agency ID automatically.
Kochava for agenciesAgency setting on a Kochava account, requested by an advertiser already on Kochava, with three access profiles. An agency account incurs no additional cost.
Linkrunner for agenciesAgency workspace with one login for every client. The client switches each screen on or off, can limit the agency to campaigns it built, and campaigns the agency creates are credited to it.
Singular for agenciesDedicated Agency Account, available only to selected agencies, with an agency ID on agency-built links. The Agency Account has no cost, ROI, ROAS or SKAdNetwork reporting.
Tenjin for agenciesAgency is a user role inside the client's Tenjin organisation, with access to campaigns, reports, attribution and SKAN settings. Unlimited users on every plan.
Questions
Which MMPs have a dedicated agency account?
Linkrunner (agency workspace), AppsFlyer (Agency account), Branch (Agency view), Kochava (Agency setting) and Airbridge (Agency role) document one. Singular's Agency Account is for selected agencies; Adjust and Tenjin add agencies inside the client's own account.
What is an MMP?
A mobile measurement partner (MMP) is the tool an app uses to record which ad, link or campaign led to each install and in-app event. Agencies work inside the client's MMP to build tracking links, read results and prove which campaigns they ran.
How do agencies manage reporting for multiple clients?
Most agencies use one MMP login that switches between clients, then export the data each client allows into their own reporting. Linkrunner, AppsFlyer and Singular document a single agency login across clients; Adjust lets one login switch between client accounts.
Can an agency get a white-label client dashboard from an MMP?
None of the agency documentation we read for the eight MMPs describes a white-label client dashboard. Agencies usually build client reports from exported data, so check that export is a permission the client will grant.
Who usually pays for the MMP in an agency relationship?
Usually the client. AppsFlyer documents that agency accounts are free and app owners pay for attribution, Kochava that an agency account costs nothing extra, and on Linkrunner most agencies let the client own the billing account.